Filmare, with a proven credibility of being the most esteemed entertainment brand in the count ry, is all set to take its ill ustrious legacy forward with Famously Filmfare, a first of i ts kind celebrity chat show. A fter successfully creating val ue and establishing a strong f oothold in the industry over the last several decades, Filmare will now extend its presen ce in the video format on both, television and digital platf orms.
The newly conceptualized property
will be fronted by Mr.
Jitesh Pillai, Editor Filmfare, who
will be seen having a tete-a-tete with some of the biggest names in the
industry. The weekly chat show is set to premiere digitally across Jio Network on May 12th and will be telecast on Colors
Infinity on May 14th
at 9pm.
Jitesh Pillai as the host
of the show, says, “Most
interviews and chat shows follow a fixed question and answer format, this show
however, is an attempt to be as unstructured and out of the box as possible.
Famously Filmfare will take the viewer beyond the over-used, biased exterior of
celebrities that we’re subjected to every day, and actually make the effort to
bring to the table, never before heard or seen content. It will showcase
personal anecdotes from their lives and give us real access to some unexpected
and interesting stories. On the outside, the show can easily be taken as a
conversation between two friends meeting over a meal”.
On the
show’s digital premiere, a Jio Spokesperson said "We are excited to digitally premiere the
all new celebrity show, Famously Filmfare. Jio has created a seamless Digital
Life experience for Indian audiences and we believe this premiere will present
an exciting on-the-go experience for the movie fans. This innovation will also
allow film enthusiasts to engage with their favorite stars on a variety of
digital platforms.”
On Filmfare’s entry into video content, CEO of Worldwide Med ia, Mr. Deepak Lamba says, “Fi lmfare has been synonymous wih movies and entertainment sin ce its inception, and has alwa ys aimed to bring fans closer to their favorite stars. Filmf are’s magazine, portal and awa rds properties have given it a unique leverage through the y ears with the Indian film indu stry. Famously Filmfare is a n atural extension of this and m arks Filmfare’s debut into vid eo content. The popularity of celebrity led video content ac ross platforms shows us that t he audiences crave a more inti mate experience with their favorite stars. We aim to crea te content that is infused with a fresh, enthusiastic and fun vibe that will make for a great viewing experience on both, television and digital platforms.”
Famously Filmfare will be graced
by a string of A-list celebs such as Karan
Johar, Kareena Kapoor, Katrina Kaif, Deepika Padukone, Ranveer Singh, Alia
Bhatt, Varun Dhawan, Sonam Kapoor, and
many more phenomenal actors who have won accolades for their talent and hard
work. The unique and unconventional chat show will be produced and made
available to audiences in six different languages besides the Hindi-English
version which launches featuring the stars from the Hindi film industry this
May 2017. The other versions in the pipeline include, Tamil, Telugu, Marathi, Punjabi and
Malayalam. The biggest stars
from film fraternities of the respective region will grace the show as guests,
capturing the Indian film industry in all its glory and ensuring that it
appeals to the diverse set of regional audiences across the country.
Extending the essence of Filmf are to a new format for the fi rst time, Famously Filmfare is a witty, exclusive, intimate chat with the stars of Bollywo od which will capture the humo r & bonhomie between the stars and the host, as it takes a h umble dive into the very life and soul of a star today.
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