Indian Box Office
The Indian Film Industry is popularly known
as Bollywood among its billions of
fans across all geographical boundaries. It is one of the biggest movie
production centers around the world. The first Indian movie was directed by the
great visionary and Father of Indian
Cinema, Dadasaheb Phalke. It was
purely a black-and-white movie Raja
Harishchandra, which hit the Indian
Silver Screen in the year of 1913. Eventually, the market extended and the
number of movies produced kept increasing throughout the Twenties and Thirties.
With new development, new technologies were introduced in the industry, including
the use of audio and later color. These most contemporary technologies of those
times gave new dimensions to the film production in India. Alam Ara was India's first audio movie, while Kisan Kanya got the privilege of being India's first color movie.
Release of these newer technologies significantly formed the style of Indian Film-making, as the advent of
audio made popular musicals and song-and-dance series, making them a
fundamental element of Indian Film Industry.
The
market did face problems during the Thirties because of freedom movement and World
war-II. The 40s, 50's and 60’s are often known as the "Golden Years" of Bollywood. Indian
Films got much critical appreciation all over the globe. Several prominent
film-makers like Guru Dutt, Raj Kapoor and Bimal Roy were active during these decades and were important in
shaping and developing the market. Mehboob Khan's Mother India got worldwide popularity and became India's first official
movie to be selected for the Academy Award
for Best Foreign Language Film. Other
Bollywood movies from the era were showcased in important Film Festivals across the globe, and some of them won significant
awards as well. Similar movies also appeared during now, and gained momentum later
on after a "hibernation" stage.
Starting
with the 40s, Bollywood movies witnessed huge success at the Indian Box Office, and several movie
records were breached within no time. As the fame of Indian movies touched new
heights, theatrical income also kept improving by leaps and bounds. The 1943
Gyan Mukherjee-directed classic Kismet became
the first Bollywood movie to cross the 1 crore benchmark. Following years saw
more movies breaching the 1 Crore Benchmark
until Shree 420 breached the 2 Crore Benchmark for once. Starting
with the Sixties and particularly Seventies, Bollywood movies achieved
significant Box Office successes
more consistently, and the income multiplies throughout this interval. Sholay,
a 1975 classic, gained triple the amount that the past record-holder Mughal-e-Azam earned, while Hum Aapke Hain Koun..! more than
quadrupled Sholay's history. After the "Dark Phase" of the Nineteen-eighties, business improved
extremely as is noticeable from the significant achievements of movies like Hum
Aapke Hain Koun..!, Dilwale Dulhaniya Le
Jayenge and Gadar: Ek Prem Katha.
In the
beginning, the success of a movie was established by its run at the Indian Box
Office than income. But the scenario has changed a lot today due to ever
increasing competition from the Indian
Television Industry and the risk of piracy. The introduction of other
medium of entertainment, life of movies reduced significantly and income became
the main focus of success. The revenue-earning model has become progressively
front-loaded over the years, and now most movies rely solely on First Weekend Collection to decide the
destiny of a movie. It is a model that has received extensive critique from
specialist. This model further gained more acceptances after the multiplex
growth in India following liberalization.
Since
2008, Bollywood movies have started breaking the 100 Crore Benchmark consistently. Ghajini prides in being the first Bollywood movie to cross this
coveted benchmark in the year of 2008. Seeing the importance given to the 100 Crore Club, several movies have
breached that mark since then. Starting with the 2000s and particularly 2010s,
the number of theaters a movie is released in and marketing initiatives have
improved drastically to the level that movies can accomplish the 100 Crore
Benchmark in just one week time. Today the
single-day full-capacity income of a movie can be 30 crore or even more. Franchisees
have experienced ever improving reputation and several extremely popular
franchises such as Dhoom and Golmaal saw good results at the Indian
Box Office.
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